DerrickNtheCity

Continuing to push the culture forward, Chicago hip hop fashion brand "Jugrnaut" is stepping into the future and they're ready to deliver a new era of street wear through the likes of technology.  That's right! Jugrnaut has teamed up with major brand Gutter Cat Gang and they're set to change the game by delivering brand new merchandise exclusively through the digital space of NFT's.  This new partnership was helped put together by Chicago's own Ruben Trejo and they're showing retailers by using NFT's - it will drive sales, create brand awareness, and boost brand loyalty.  Last night, we stopped by the Jugrnaut store in Downtown Chicago and we got to witness the new merchandise first-hand, along with a host of others who were in attendance for the private launch.  The new product comes with hot unique designs and it runs in caps, hoodies, and colorful t-shirts. In addition, the line also comes in sweatsuits and it will be available to the public on ...

Revisiting his 2021 release The Root of All Evil , Chicago rapper V.I The Boss returns to the streets with his latest new offering. The new video is called "Pain" and it features Tony Michael. It's shot and directed by  Face-Off Visuals and it details the harsh reality of how things can turn left so quickly when you're out in the streets. Take a look at the new video below and don't forget your comments. 

Taken from his latest album 7220 , Chicago rapper Lil Durk teams up with Gunna for the official video of their collaborative joint, "What Happened To Virgil." The video is directed by Cole Bennett and it pays homage to fashion icon Virgil Abloh, who passed away back in 2021 after a private battle with cancer. Take a look at the brand new video below and don't forget to share your comments.